SWADESHI KHOMBA ENLIGHTENS ALOKA POOJA OF KELANIYA RAJA MAHA VIHARAYA FOR THE 12TH CONSECUTIVE YEAR

The Swadeshi Industrial
Works PLC, Sri Lanka ’s
pioneer herbal-based
personal care products
company sponsored the
“ Aloka Poojawa” of the
Kelaniya Raja Maha Viharaya
for the 12th successive year
through the company ’s
flagship brand Khomba, the
first herbal soap
manufactured in Sri-Lanka.
The Aloka Pooja was held
from the 16th to the 19th
January 2011.


Lord Buddha visited the
Kelaniya temple with five
hundred other enlightened
monks on the third visit to Sri
Lanka by an invitation from
King Maniakkitha who was
the King of the snake tribe.During his visit, the Lord
Buddha preached to King
Maniakkitha and his
followers. The King
constructed the Stupa of the
Kelaniya Temple on that very
place.


With the invasion by the
Portuguese and the Dutch
the Kelaniya Temple was
destroyed and lay in a
deteriorating state. During
the reign of King Keerthi Sri
Rajasingha who ruled the
Kandian Empire, Ven. Valivita
Sri Saranagkara Sangaraja
Thero requested and guided
the King to renovate the
temple.


The golden era of the
Kelaniya Temple began with
Helena Wijewardene
Lamatheni who regularly
worshiped at the temple. At
that time the temple was in a
decaying state. She started
the renovations of the Vihara
Mandiraya and laid marble
for the floors of the temple.
In 1927 Helena Wijewardene
Lamatheni started the work
of the new Vihara Mandiraya
by laying the foundation
stone.


As part of its annual CSR
programme, Swadeshi
supports the Aloka Poojas of
all the temples that honour
the four guardian Gods of Sri
Lanka, Kelaniya Raja Maha
Viharaya - God Vibishana,
Ruhunu Kataragama Maha
Devalaya - God Kataragama,
Saman Devalaya Ratnapura -
God Saman and Devundara
Uthpalawarna Sri Vishnu
Maha Devalaya - God
Uthpalawarna Sri Vishnu.


“We are honoured to have
supported this event for over
a decade, being a truly Sri
Lankan brand, we will
continue to be a part of this
blessed path, which I believe
would also bring righteous
blessings to the whole of Sri
Lanka ”, commented Mrs.
Amari Wijewardene,
Managing Director and
Chairperson of The Swadeshi
Industrial Works PLC who is
also the great granddaughter
of Helena Wijewardene
Lamatheni.


The company also supports
the annual Aloka Poojawa of
the Dambadeniya Raja Maha
Viharaya encouraging
traditional and religious
practice.
The pioneer and market
leader in herbal personal
care products in Sri Lanka,
The Swadeshi Industrial
Works PLC, was incorporated
in 1941.


The company
manufactures and markets
many leading brands
including the top herbal soap
brand Khomba Herbal and
the heritage beauty soap
brand Rani Sandalwood.
The Swadeshi Industrial
Works PLC complies with the
ISO 9001: 2008 International
Standards for Quality
Management Systems and
produces a portfolio of
brands in a range of
categories that include Rani
sandalwood soap, Khomba
herbal soap, Khomba herbal
baby soap, Khomba herbal
shampoos, herbal liquid
soaps, herbal facial wash,
herbal creams, floral
perfumes, laundry soaps,
washing powders, liquid
detergents and cleaners.

In
an effort to strengthen the
local manufacturing and to
cater to the local market
needs.
Amongst the product
portfolio Apsara Venivel,
Perlwite, Lak Bar, Lady
Perfumery and Black Eagle
Cologne Spray & After Shave
are strongly perceived
amongst the mass. Swadeshi
plays a pivotal role in
developing the Sri Lankan
economy through promoting
“ Be Sri Lankan, Buy Sri
Lankan” concept.


The
company laboratory
performs extensive research
and development and the
newly launched “Safeplus”
family soap is a result to a
growing consumer need. As a
company, The Swadeshi
Industrial Works PLC has
made rapid progress by
constantly upgrading its
manufacturing process,
investing in new technology
and infrastructure.


Today
Swadeshi operates a large
modern factory equipped
with-the latest soap finishing
equipment, resulting in very
high quality finished soaps
and personal care products.